Reinvention of Advertising « Back About the Panelists Rishad Tobaccowala Rishad is the Chief Strategy and Innovation officer of VivaKi, a global leader in digital advertising solutions, where he focuses on incubating new ideas, approaches and models for the next generation of data driven marketing, story telling and brand growth. The areas Rishad oversees include VivaKi Ventures, VivaKi Pool, and VivaKi Foundry. Scott Thomas, Simple Scott Scott Thomas is the principal of Simple Honest Work and the design director for the 2008 Obama Presidential Campaign. To learn more about Designing Obama, click here. Jenny Pike Hall, VP Strategic Planning Director, Cavalry Agency As VP, Strategic Planning Director at Cavalry, Jenny provides consumer insight expertise and business strategy for clients. Her primary focus at Cavalry is working with the MillerCoors innovations group to explore new product opportunities and shepherd brands into the marketplace. Jenny has spent nearly 10 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the world’s most prestigious brands, including MillerCoors, Kraft, Ford, Beam Global Spirits, Anheuser-Busch and Groupon. Jenny received her Master’s in Integrated Marketing Communication from Northwestern University and her Bachelor’s degree from The University of Michigan.