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Loyola University Chicago


Webinar: Tips to Build Your Business with Strategic Marketing

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Advanced online registration for this event has closed. If you would still like to attend, please email LUC-ALUM@luc.edu prior to 11:30 a.m. on August 13 to register.

Click Here to download a note-taking handout for this webinar.

It is important to ensure that your marketing and advertising strategy is in line with your overall business strategy. Even more important is that they are created in conjunction with each other. Both the business and creative strategist must be in tune with one another to guarantee success.

Together Christopher Skraba, President of Ralston & Anthony and Melonie Boone, Loyola Alumna, Founder & CEO of Boone Management Group work with clients to create strategies that move their businesses forward. In this webinar they will give you tips on the creation, implementation and execution of a successful growth strategy. 

Program Objectives
This training session will provide participants with practical tips to build a growth strategy by combing your marketing, advertising and business strategy initiatives. Participants will:
  • Learn four tips to incorporating your marketing and advertising strategy with your overall business strategy.
  • How to execute your strategy across various mediums including your website, social media and your personal brand.
  • How to maintain your strategy over time.
All you need is a computer to participate. Registered attendees will receive an email one day before the webinar with log-in information.

Additional Presenter Biography
Christopher Skraba is President & Founder of the Ralston & Anthony Advertising firm. Founded in 2009, his firm successfully launched in New York City to deliver strategic advertising and marketing solutions to the real estate, title insurance, and related financial industries.

Building on his success in the New York City market, Chris expanded the firm to Jacksonville Florida where he proceeded to onboard an impressive list of additional clients; most notably, a leading nationwide manufacturer of eyewear.
Early 2012 marked the further expansion of Ralston & Anthony into the Chicago market. Chris and his company continue to provide much needed help and support to many of Chicago's innovative startups while continuing to service the firm's portfolio of clients nationwide.

Contact Information

Alumni Relations
820 N. Michigan
Suite 911
Chicago, Illinois 60611

Date & Location

Date: 8/13/2013
Time: 12:00 PM to 1:00 PM
Location: Your Computer


Alumni House · 6312 N. Winthrop Avenue · Chicago, IL 60660
773.508.3730 · luc-alum@LUC.edu